Should marketers listen to the bigots at the American Family Association?
Okay, I don't really like these things, as I think anyone who gives credibility to an uncontrolled internet poll is an idiot. But, judging by the number of people who actually voted for our Idiot In Chief in the last presidential election, our country does seem to have more than its fair share of idiots running around, so it's probably not a bad idea to take 5 seconds and do this.
This week Advertising Age is running an online poll asking, "Should marketers bow to pressure from groups like the American Family Association?" As of this afternoon, 67% of voters said yes and 33% said no.
Please go online and register your vote at adage.com/poll.cms and pass this along to others. It's vital that America's corporate leaders understand that a majority of Americans do not share the extreme views of the AFA or like-minded organizations. The poll will run until 4PM on Thursday, December 22nd.
This past year saw an unprecedented number of attacks by the American Family Association against corporations that support the gay and lesbian community. Companies that are targeted can experience weeks or months of sustained phone calls, emails and letters. Some even face boycotts. Many corporations standing tall but the pressure exerted by the extreme right is immense. When you notice corporate support of the gay community, be sure to register your approval with a phone call or email. We cannot let the radical right be the only voice that corporate America hears.